Engaging a community or an audience is never easy. Factor in a very hyperlocal target audience, and reaching and engaging them can be even more challenging. However, leveraging content, social, email and event marketing tactics in unique ways can not only create lasting engagement but develop a resource for a community.
However, LoganSquarist—a hyperlocal news website serving Chicago’s Logan Square neighborhood I founded in 2011—does just this. For more than four years, LoganSquarist has evolved into a neighborhood go-to resource that serves the area, all with a completely volunteer-based staff.