My Work Experience.
An overview of my background.
As a trained storyteller and content creator, my expertise lies in creating actionable digital marketing strategies for a wide range of brands. To do this, I leverage marketing, digital technologies, content messaging platforms and social networking communities to distribute compelling content.
I combine a love of storytelling with a knack for digital marketing strategy.
Whether crafting an inspiring article, relating a particular message or communicating a brand’s story, I believe it’s the content that compels the audience.
I have experience.
Since the start, my career has offered me diverse opportunities to apply my love for writing in unique ways. In so doing, my expertise has expanded beyond the written word to include any storyteller’s mechanism. My expertise includes:
DIGITAL STRATEGY
integrated strategic planning, tactical implementation, data and performance analysis
CLIENT SERVICES
client strategy, account and relationship management, client communication, new business development
CONTENT DEVELOPMENT
content strategy, message platform articulation, editorial planning, SEO optimization
PROFESSIONAL WRITING
award-winning feature and column writing, hyperlocal community journalism, brand storytelling
WEBSITE DESIGN
website content strategy, site layout and design, site optimization, CMS management, WordPress support
LEADERSHIP + TRAINING
vision planning, team management and relationship building, coaching and mentorship, training development
I’ve worked with all sorts of brands.
Hailing from a professional journalism background, I’ve been successful in applying my love for all things content to a marketing career path. With that, I’ve been able to work with some pretty impressive brands. Here are just a few:
I have diverse knowledge.
Having worked across a number of publishing firms, marketing agencies and client brands, I have knowledge in various industries and markets.
- consumer goods (cpg)
- housing & real estate
- food & beverage
- luxury brands
- health care, medical & pharmaceutical
- retail
- banking & financial
- aerospace
- b2c & b2b
- startup & technology
- recruitment
I’ve demonstrated results.
Not to toot my own horn, I have a proven track record in leading results-oriented strategies across clients and industries. That leadership has resulted in:
Strategy + Execution
- Implemented nationwide content development and social promotion strategy that engaged and cultivated existing customers » Tetra Pak
- Developed global content awareness strategy combining employer brand content, career site and integrated promotional tactics » Procter & Gamble
Social Community Building
- 37k+ social community serving B2C wedding audience, a 3035% increase in a year » David Tutera Embellish
- 20k engaged active social fans of 80k local community » LoganSquarist
Website Traffic
- 12% of all referral traffic sourced from social channels and blog promotions for B2B email tech company » SimpleRelevance
Email Marketing
- +37% open rate and +13% CTR resulting in 46% total traffic for Chicago-based luxury interior design industry » Jessica Lagrange Interiors
- +31% open rate and +21% CTR resulting in 6% total traffic for B2B inside sales market » Acquirent
Content Development
- Developed award-winning feature and industry-first column » Skin Inc. magazine
I make [ lots of ] stuff.
My portfolio encompasses more than a decade of a career focused on telling stories. From trade publication feature stories to content marketing solutions, I’ve spent a lot of time with the written word.
Be inspired.
Kate did and excellent job with our website. We have received several compliments on how nice it looks and how easy it is to navigate. She also went above and beyond to make sure that we were able to update and the website ourselves through Wordpress. I cannot gush about how awesome she is and how happy we are with the site and her dedication to the project.
I met Kate through the Association of Women Journalists (AWJ) and immediately was impressed (and inspired) by her creativity, drive, work ethic and use of social media. Her passion for journalism, digital media and communications overall is evident in the projects she takes on, including LoganSquarist, an online news outlet that she founded that uses social media to socialize the neighborhood. What I admire about Kate is her vitality as well as her desire to keep learning and growing personally and professionally. Kate is a modern-day renaissance woman who is multitalented (ask about her travel, knitting and marathon exploits!) and who brings instant value to any team or organization.
One of the best things I've ever done in my career is work with Kate Hamilton. Her enthusiasm for all things editorial, not to mention her energy and passion for any project she's involved with, is contagious. In addition to being a natural born leader, she's also a creative type, a thinker, a stickler for details, and someone with incredible vision and the drive to get things done. I always marvel at how she is constantly teaching herself new things. She always seems to be ahead of the curve on anything related to social media, and she also has an eye for design. This lady rocks! And she continues to be a mentor to me and others in journalism and communications.
Kate has been a fantastic resource for all things digital, whether redesigning my website on Wordpress, fine tuning my social media profiles, or understanding Google Analytics. She's an excellent communicator, and I will absolutely hire her again in the future.
Kate is a wealth of knowledge who served as a tremendous mentor for all of our team members while constantly improving processes and workflows. She’s a tremendous project manager, pays great attention to detail, and is able to demand results from her team with respect. At LoganSquarist she has built and led a team of dozens of volunteer contributors committed to her vision of a community resource. I would happily work with Kate again anytime!
Kate is a real professional and a pleasure to work with. She is a great communicator and always put her client's (my company) interest first. She is tremendously personal and had a great understanding of our business and how she could help it. She is great and is a tremendous asset to any company.
I worked with Kate during my time as a community manager at Lightspan Digital while Kate was my direct manager. Kate’s communication practices really taught me how to navigate the sometimes complicated agency world. As an account manger, Kate smoothly orchestrated 10+ accounts at one time as well as help me manage and prioritize tasks in my role. Kate was a role model during my first few years in the professional world and continues to be so to this day.
Kate has an incredible amount of drive when it comes to LoganSquarist. In the six months that I’ve been involved, I’ve watched the site grow from a pet project to a respected community publication. This success can be attributed to Kate’s technical and leadership skills. From building out the site to off-hours community management and a consistent flow of content, the site improves by leaps and bounds on a weekly basis. When it comes to team management, Kate delegates tasks in an organized and efficient manner, making her an all around great and inspiring person to work with.