Served instrumental role in driving P&G’s talent acquisition digital strategy, including setting overall career site implementation, leveraging data to garner insights and strategic recommendations, developing a content messaging approach based on audience persona attributes and creating a global and regional social distribution tactical plan derived from industry best practice and local barriers, while bolstering brand message pillars and key reasons to believe.

• Digital Strategy. Integrated three disparate properties into one dynamic, personalized tech-driven career site.
• Content Messaging Approach. Created a framework that told the client’s brand story.
• Social Distribution. Architected global and regional social distribution plan that activated candidates.
• Data-Based Consulting. Leveraged performance insights to guide strategic decision making.