By now you have heard content is king, social media is where it’s at and content marketing is how you reach vast audiences. And while though Bill Gates called it with his 1996 article, businesses large and small have spent more than 20 years trying to build effective ways to harness the power of content.
During my day job as director of content marketing at TMP Worldwide, I lead a team of content marketers and strategists in teasing out ideas that resonate and show, not only tell, the behind-the-scenes story. From 9 to 5, we work with Fortune 100 clients to develop solid and holistic content strategies that support their recruitment needs. A niche marketing specialty for sure, but one that still adheres to the best practices and standards of solid content marketing.
In its simplest form, content is storytelling. Telling good stories has existed since humans have roamed the earth. But in today’s vast, ephemeral and high-speed Insta-world, the story is often lost between bite-sized campaigns and 140 characters. And telling your brand story effectively can make all the difference in breaking through the noise and reaching your quality, top talent.
Candidates, like all content consumers, are looking for stories that resonate with them and answer their questions. As recruitment marketers, our job is to tell those stories that bring your brand to life, showcase your culture and reach the talent that will make your company successful.
And at the heart of a talent acquisition strategy should be a solid content strategy that showcases the brand, targets the key audiences and gives them the information they need to make the decision to join an organization.
In the webinar, I review the key components needed for a successful content activation strategy and answer the questions:
- How to build a strategy that is intentional, always on and targeted.
- How to tailor your key messages to resonate with your target audiences.
- How to determine where to spend your time, and money.
- How to uncover your untold stories?
Interested in learning more?
Be inspired.
One of the best things I've ever done in my career is work with Kate Hamilton. Her enthusiasm for all things editorial, not to mention her energy and passion for any project she's involved with, is contagious. In addition to being a natural born leader, she's also a creative type, a thinker, a stickler for details, and someone with incredible vision and the drive to get things done. I always marvel at how she is constantly teaching herself new things. She always seems to be ahead of the curve on anything related to social media, and she also has an eye for design. This lady rocks! And she continues to be a mentor to me and others in journalism and communications.
Kate has been a fantastic resource for all things digital, whether redesigning my website on Wordpress, fine tuning my social media profiles, or understanding Google Analytics. She's an excellent communicator, and I will absolutely hire her again in the future.
I met Kate through the Association of Women Journalists (AWJ) and immediately was impressed (and inspired) by her creativity, drive, work ethic and use of social media. Her passion for journalism, digital media and communications overall is evident in the projects she takes on, including LoganSquarist, an online news outlet that she founded that uses social media to socialize the neighborhood. What I admire about Kate is her vitality as well as her desire to keep learning and growing personally and professionally. Kate is a modern-day renaissance woman who is multitalented (ask about her travel, knitting and marathon exploits!) and who brings instant value to any team or organization.
Kate did and excellent job with our website. We have received several compliments on how nice it looks and how easy it is to navigate. She also went above and beyond to make sure that we were able to update and the website ourselves through Wordpress. I cannot gush about how awesome she is and how happy we are with the site and her dedication to the project.
I worked with Kate during my time as a community manager at Lightspan Digital while Kate was my direct manager. Kate’s communication practices really taught me how to navigate the sometimes complicated agency world. As an account manger, Kate smoothly orchestrated 10+ accounts at one time as well as help me manage and prioritize tasks in my role. Kate was a role model during my first few years in the professional world and continues to be so to this day.
Kate is a wealth of knowledge who served as a tremendous mentor for all of our team members while constantly improving processes and workflows. She’s a tremendous project manager, pays great attention to detail, and is able to demand results from her team with respect. At LoganSquarist she has built and led a team of dozens of volunteer contributors committed to her vision of a community resource. I would happily work with Kate again anytime!
Kate has an incredible amount of drive when it comes to LoganSquarist. In the six months that I’ve been involved, I’ve watched the site grow from a pet project to a respected community publication. This success can be attributed to Kate’s technical and leadership skills. From building out the site to off-hours community management and a consistent flow of content, the site improves by leaps and bounds on a weekly basis. When it comes to team management, Kate delegates tasks in an organized and efficient manner, making her an all around great and inspiring person to work with.
Kate is a real professional and a pleasure to work with. She is a great communicator and always put her client's (my company) interest first. She is tremendously personal and had a great understanding of our business and how she could help it. She is great and is a tremendous asset to any company.