By now you have heard content is king, social media is where it’s at and content marketing is how you reach vast audiences. And while though Bill Gates called it with his 1996 article, businesses large and small have spent more than 20 years trying to build effective ways to harness the power of content.
During my day job as director of content marketing at TMP Worldwide, I lead a team of content marketers and strategists in teasing out ideas that resonate and show, not only tell, the behind-the-scenes story. From 9 to 5, we work with Fortune 100 clients to develop solid and holistic content strategies that support their recruitment needs. A niche marketing specialty for sure, but one that still adheres to the best practices and standards of solid content marketing.
In its simplest form, content is storytelling. Telling good stories has existed since humans have roamed the earth. But in today’s vast, ephemeral and high-speed Insta-world, the story is often lost between bite-sized campaigns and 140 characters. And telling your brand story effectively can make all the difference in breaking through the noise and reaching your quality, top talent.
Candidates, like all content consumers, are looking for stories that resonate with them and answer their questions. As recruitment marketers, our job is to tell those stories that bring your brand to life, showcase your culture and reach the talent that will make your company successful.
And at the heart of a talent acquisition strategy should be a solid content strategy that showcases the brand, targets the key audiences and gives them the information they need to make the decision to join an organization.
In the webinar, I review the key components needed for a successful content activation strategy and answer the questions:
- How to build a strategy that is intentional, always on and targeted.
- How to tailor your key messages to resonate with your target audiences.
- How to determine where to spend your time, and money.
- How to uncover your untold stories?
Interested in learning more?