Role: Volunteer Brand & Promotion Lead
Duration: Multi-year support
Focus: Community engagement, brand activation, event promotion
Holidays on the Square was an annual holiday shopping crawl celebrating Logan Square’s vibrant local business community. I was invited to join the organizing team to support branding, promotional planning and digital storytelling—helping shape the event’s voice and visibility in the neighborhood.
Contributions & responsibilities
- Developed and refreshed visual website branding to better reflect the spirit of Logan Square
- Managed website updates, social content calendars and email communications
- Collaborated with dozens of participating small businesses to promote seasonal offerings
- Supported coordination of event-day materials and attendee engagement
Impact
- Strengthened community engagement through storytelling and cross-promotion
- Helped grow the event’s local presence until it was formally adopted by the Logan Square Chamber of Commerce
- Supported one of the neighborhood’s most recognized and longest-running local events
Building a community?
If you’re looking to elevate a community event or develop a neighborhood-centered brand campaign, I’d love to help.
Kind Words, Big Results
“For nearly two years, I had the pleasure of working alongside Kate to develop social strategies. Kate has an extraordinary knowledge of the ever-changing social and digital media landscape. She has an endless enthusiasm for taking on new projects and effortlessly provides guidance for clients across a variety of industries. She's an excellent communicator, and will be a great addition to any team!”
“Kate is a real professional and a pleasure to work with. She is a great communicator and always put her client's (my company) interest first. She is tremendously personal and had a great understanding of our business and how she could help it. She is great and is a tremendous asset to any company.”
“Kate has been a fantastic resource for all things digital, whether redesigning my website on Wordpress, fine tuning my social media profiles, or understanding Google Analytics. She's an excellent communicator, and I will absolutely hire her again in the future.”
“I had the pleasure of working with Kate for just over a year and watching her in action. Kate is an immensely talented digital marketer, account manager and processes guru who balances a keen eye for detail with an almost intuitive grasp of the big picture. Her deep wells of industry knowledge allow her to bring a depth of expertise and professionalism to almost any task she sets her mind to. During her time at IntraLink Global, she was instrumental in implementing many integral processes that set a framework for how we operate. I learned a lot from working with Kate, and her guidance and mentorship was invaluable in my professional development. ”
“Kate has an incredible amount of drive when it comes to LoganSquarist. In the six months that I’ve been involved, I’ve watched the site grow from a pet project to a respected community publication. This success can be attributed to Kate’s technical and leadership skills. From building out the site to off-hours community management and a consistent flow of content, the site improves by leaps and bounds on a weekly basis. When it comes to team management, Kate delegates tasks in an organized and efficient manner, making her an all around great and inspiring person to work with.”
“Kate is a wealth of knowledge who served as a tremendous mentor for all of our team members while constantly improving processes and workflows. She’s a tremendous project manager, pays great attention to detail, and is able to demand results from her team with respect. At LoganSquarist she has built and led a team of dozens of volunteer contributors committed to her vision of a community resource. I would happily work with Kate again anytime!”
“Kate is a natural leader and I can easily say the best boss I ever had. Kate hired me as the Director of Video Production at the agency Imagination where she was the VP of Digital. On top of Video Production, she also had reports from Audio, SEO, Analytics and Web Development divisions as well. She would consistently champion people she thought needed to be seen in leadership and client meetings where they sometimes might have been overlooked. Kate takes time to listen wisely and is always buzzing with ideas on how to make things more effective. Her energy is contagious and I’d work with her again any day.”
“I met Kate through the Association of Women Journalists (AWJ) and immediately was impressed (and inspired) by her creativity, drive, work ethic and use of social media. Her passion for journalism, digital media and communications overall is evident in the projects she takes on, including LoganSquarist, an online news outlet that she founded that uses social media to socialize the neighborhood. What I admire about Kate is her vitality as well as her desire to keep learning and growing personally and professionally. Kate is a modern-day renaissance woman who is multitalented (ask about her travel, knitting and marathon exploits!) and who brings instant value to any team or organization.”
“One of the best things I've ever done in my career is work with Kate Hamilton. Her enthusiasm for all things editorial, not to mention her energy and passion for any project she's involved with, is contagious. In addition to being a natural born leader, she's also a creative type, a thinker, a stickler for details, and someone with incredible vision and the drive to get things done. I always marvel at how she is constantly teaching herself new things. She always seems to be ahead of the curve on anything related to social media, and she also has an eye for design. This lady rocks! And she continues to be a mentor to me and others in journalism and communications.”
“Kate was a wonderful consultant to work with on my business web site project. She had fresh ideas, laid out a detailed plan of work, stayed on time and budget and presented me with a product that looked great and more importantly, has been easy for me to manage on my own. Will definitely send more of my clients her way.”
“I worked with Kate during my time as a community manager at Lightspan Digital while Kate was my direct manager. Kate’s communication practices really taught me how to navigate the sometimes complicated agency world. As an account manger, Kate smoothly orchestrated 10+ accounts at one time as well as help me manage and prioritize tasks in my role. Kate was a role model during my first few years in the professional world and continues to be so to this day.”
“Kate did and excellent job with our website. We have received several compliments on how nice it looks and how easy it is to navigate. She also went above and beyond to make sure that we were able to update and the website ourselves through Wordpress. I cannot gush about how awesome she is and how happy we are with the site and her dedication to the project.”
“Kate will be an instant asset for any company she joins. Her unique understanding of how the digital landscape and content play nicely together is second to none. Kate has the ability to jump into any conversation about digital strategy or tacos and feel at ease. I've enjoyed working with her in various roles and she creates and designs THE BEST presentations, regardless of the subject. As a team member or leader within an organization, Kate gets my highest recommendation. ”