Because it’s so delish! My favorite soap ever is I Should Coco from Lush. With coconut and orange oil, the combination smells like summer to me. So in the dead of winter, I can lather up and feel transported to a sunny warm beach in Hawaii.
Similarly to Urban Outfitters, if I am in a new town, I like to find the Lush store to peruse the selection. I know it’s all the same stuff, but it’s still fun. Actually, stock at Urban Outfitters is quite different depending on the region of the country. I have been to San Francisco, New Orleans, New York, Chicago, Toronto and Madison, WI. I actually didn’t have time to go when I was in Las Vegas, so I’m pretty bummed. It will be on my to do list the next time I’m in town.